Project
Points of Light Brand Development

Role(s)
Art Director, Designer

Challenge
POL needed a quality lift for its brand to improve modernization, consistency and impact.

Solution
We updated the brand guidelines with fresh, comprehensive guidance on brand look, feel, voice, and expression. We developed a library of templates fro diverse categories as customizable brand starters.

Project Components

• Brand Guidelines update
• Develop an Assets Library with a variety of brand templates (case studies, reports, social media, events, etc.)

Result

• Improved brand integration for all marketing initiatives.
• Improved creative workflow with template starters.
• Improved programs and event branding and delivery.