Project
Children’s Hunger Fund Brand Evolution & Guidelines

Role(s)
Art Director, Designer

Challenge
CHF needed consistent brand guidelines to solidify it’s brand expression.

Solution
We created brand guidelines to instruct on application across channels and platforms and provide guidance on brand voice and strategy. We executed elevated branding throughout touchpoints.

Project Components

• Brand Guidelines
• Brochures
• Truck Wrap
• Merchandise
• Newsletter Magazine
• Packaging
• Travel Journals
• Events Branding
• Direct Mail Postcards
• Major Donor Reports
• Campaigns
• Emails
• Social Media
• Swag
• Product

Result

• Increased brand quality, value, and trustworthiness.
• Increased engagement by 35%.
• Increased partnerships by 25%.