Project
SF Ceramics Americas Dinnerware Brand & Product Design

Role(s)
Art Director, Designer, Production

Challenge
GSM agency wanted a direct marketing mailer campaign to drive test driver traffick to regional dealerships. They wanted to reach the Gen XY population of new care buyers with the idea that Scion is a car for the new generation, not your grandmother’s car.

Solution
We created multiple versions of two concepts of collectible keepsake postcards to conduct AB Testing, one that depicted the lifestyl, one that depicted the beauty of the vehicle. The Hip Hop & Pop Culture conecpt depicted young generation entertainment, fashion and social scenes. The Vehicle Beauty Shots concept showed closeup features of the vehicle.

Project Components

• Brand Design
• Dinnerware Design
• Dinnerware Pattern Design
• Manage Freelance Illustrators
• 3D Design
• Packaging Design
• Big Box Packaging
• Mockups
• Protoptypes
• Collateral Design
• Tabletop Catalog
• Photography Art Direction
• Advertising
• Tradeshow Displays
• Showroom Display

Result

• Successful NYC office and showroom display
• Successful launch of new brand and products at NYC Trade Show and Dallas Market
• Significant Pre-Production sales interest