Project
Points of Light Social Media

Role(s)
Art Director, Designer

Challenge
POL needed to integrate it’s brand look and feel throughout social engagement and make it’s visual communications strategic, impactful, and engaging.

Solution
We refreshed POL brand guidelines to include more comprehensive standards for social media brand expression and voice. We created a library of social assets and templates that ensured quality and messaging adherence.

Project Components

• Revised Brand Guidelines regarding Social Media and Brand voice.
• Created Social Media Templates
• Customized Social Media for events and campaigns.

Result

• Increased overall social engagement by 50%.
• Improved workflow processing.
• Improved integrated brand expression throughout channels and touchpoints.