Project
Points of Light Motion Design

Role(s)
Art Director, Designer

Challenge
POL wanted to add motion elements to its creative assets to increase engagement, showcase information statistics, and elevate it’s asset offerings that promot civic engagement.

Solution
We developed a library of animated GIFs that illustrated information as well as offered branded digital gift offerings to partners.

Project Components

• Animated Valentines Day Digital Gifts
• Animated Statistical Infographics

Result

• Increased engagement by 20%.
• Increased Partner interest by 15%.