Project
Ambion: Eccentric & Quirky Product Branding Campaign

Role(s)
Marketing Communications Manager, Creative Director, Art Director, Designer, Production Manager

Challenge
Ambion wanted to distinguish itself not only as The RNA Company, but also as a uniquely innovative and creative biotech products company.

Solution
We positioned Ambion from a traditional to an eccentric—fun and creative—science leader using quirky, playful product ads and product names. We used bold imagery, wordplay, and interactive trivia games that generated buzz, carved a unique niche, and boosted credibility/selling power.

Project Components

• Quirky Ad Series
• Product Flyers
• Interactive Website Games
• Fun (animal) Lab tools

Result

• Brought significant brand value and increased B2B and D2C customer interest.
• Increased traffic to Tech Services call center for product inquiry.