Project
Bizzell Brand Evolution and Collateral

Role(s)
Art Director, Copywriter, Creative Director, Creative Manager, Web Designer, Strategist

Challenge
Bizzell needed to clean up and elevate it’s websites and landing pages to improve user experience and brand integrity.

Solution
We redesigned corporate websites and landing pages with cleaner and simpler structure, intuitive user navigations including how each sub-brand website leads to another, user journey mapping, and concise and impactful content.

Project Components

• Research and comparison of industry competitors’ websites
• Concept improvement presentation
• Wireframes
• Journey Mapping
• Brand Guidelines Update
• Websites Redesign
• Motion Graphics Integration
• Mockups & Prototypes
• Activations

Result

• Increased brand clarity.
• Improved user experience.
• Increased web traffic by 25%.
• Increased partnership interests by 25%.