LINDA HUANG

Scion NextGen Campaign

Scion’s dual-approach direct marketing (lifestyle/vehicle focus) targeted 16-25-year-old new car buyers. Beauty and lifestyle photography ads and music-infused mailers, successfully drove prospects to dealerships, dramatically boosting sales and purchase conversions in the US Southern region.

RESULT | Southern region Scion dealerships saw increase in test drives and purchases.

Repositioning Tundra as the Sustainable Workhorse

Positioned the Toyota Tundra Big Rig as the “Hardest Working and Longest Lasting” truck. The concept, backed by incentives across direct/digital channels, resulted in a significant surge in interest and sales as an affordable, sustainable alternative.

RESULT | Southern region Toyota dealerships magnified consumer value of Tundra trucks over their competitors.

“We Want Your Smile” Boosts Toyota Loyalty

Developed a Toyota customer relationship program using the slogan “We want your smile.” The diverse customer collage and direct mailers (milestones/VIP keys) successfully launched, resulting in measurable growth in repurchases and customer loyalty.

RESULT | Southern region Toyota dealerships saw significant increase in customer loyalty and Toyota repurchases.

Flores de Valentin Beauty Brand

Emergetek launched Flores de Valentin, a new beauty brand inspired by the passion flower for Latina women. A complete brand system (logo, aesthetic, mood board) was created, guiding the inaugural launch of products (fragrance, skincare, haircare) with integrated marketing strategy for successful market entry.

RESULT | Flores de Valentin successfully lauched and positioned its new beauty brand into culture market.

CBD Beverage Brand Design

Developed an outstanding, feminine yet energizing brand look and packaging design for Cove, a new CBD-infused carbonated beverage line, targeting women aged 18–55. The tall, slender can and bubbly motif across three flavors ensures strong shelf presence.

RESULT | Cove launched and positioned its new beverage brand into the niche market.

Private Label Coffee Brand Design

Designed unique logo, tagline, label and packaging for luxury coffee brand for locally produced coffee. The design reflected and elevated the local Rwandan (East Africa) basket weaving artistry.

RESULT | Sengha coffee launched with positive interest from an exclusive clientele.

Distinctive Biotech Brand

A high-impact Ambion RNA Biotech branding campaign positioned it as a science leader using quirky, playful ads and unique product names/imagery (trade/digital). Interactive loyalty bonuses generated buzz, carved a unique niche, and boosted credibility/selling power.

RESULT | Ambion positioned itself in a unique biotech niche market which brought it significant value and increased B2B and D2C customer interest.

Art Direction Propels Home Goods Launch

For SF Ceramics‘ US market entry, we designed the entire launch system: new dinnerware lines, packaging, brochures, and catalogs. I oversaw art direction/production. The NYC showroom debut was a sweeping success, driving immediate interest from top big box retailers.

RESULT | SF Ceramics launched its brand and products impactfully at the Dallas market & NYC showroom with strong prototypes and collateral, positioning itself in home goods CPG and acquiring presales interest.

Brand Systems & Identities

Created brand identities, brand systems, brand guidelines and brand stratgies for diverse companies and organizations. Supported brands with print, digital, video and web assets.

RESULT | Unique brands were launched or revived with strategic brand systems and positioning in their markets using brand guides and branded multimedia asssets.

Merchandise/ eCommerce

Designed and produced a variety of eCommerce merchandise (t-shirts, books, bags, etc.) for consumer purchase.

RESULT | eCommerce products were introduced onto online markets such as Amazon Marketplace and brought in significant revenue value.

Motion Graphics

Created original motion graphics for paid and organic social posts, emails marketing, toolkits and as products offerings.

RESULT | Motions graphics enhanced social postings and banner ads to engage audiences into brands and products.

Children’s Hunger Fund Brand Cleanup

Established a comprehensive brand system and guidelines for CHF, ensuring elevated, consistent application across all touchpoints. New guidelines and system unified assets, including print, digital, ads, web, packaging, donor communications, and truck wraps.

RESULT | CHF increased brand growth and campaign impact with polished brand and subbrands, consistency, and clear messages.

Poverty Encounter Brand

Created a timeless brand identity for Poverty Encounter, CHF’s new experiential museum on food insecurity. The powerful logo symbolizes breaking the cycle of poverty. Comprehensive guidelines ensure cohesive application across all touchpoints for an impactful visitor experience.

RESULT | The Poverty Encounter brand experience was launched, adding value to CHF’s portfolio of assets, bringing greater understanding of global poverty to a broader range of supporters.

Summer of Hope Campaign

The Summer of Hope Campaign addressed children’s summer food insecurity. By leveraging local churches and retailers for fundraising events and supplying key assets (art, ads, merchandise), the collective effort raised over $1 million for vital summer lunches.

RESULT | CHF increased awareness and engagement of community partners and raised $1M+ to feed children for the summer.

Branding for Points of Light Events

We developed consistent, themed key art and a branded look-and-feel guide for all event staging, materials, and marketing, including annual conferences, global meetings, and the GHWB Awards.

RESULT | POL Increased event reach and recognition with participants who saw significant value in the events branding and events assets.

Points of Light Set to Motion

Points of Light sought to enhance social media infographics and donor assets with branded motion graphics. We delivered popular animated GIFs (e-cards, animated stats) that significantly boosted engagement for corporate partners and volunteers/donors.

RESULT | POL donors and partners were excited and engaged by the interactive motion assets offerings.

Inspire Women Brand Evolution

Created a powerful brand vision and identity for Inspire Women. We developed logo, brand guidelines, and applied the look to evolve their fundraising, programs, campaigns, events, website, and marketing for maximum impact and consistency.

RESULT | Inspire Women benefited from clear, consistent and bold, impactful brand messaging and look that increased community recognition, allowed programs to evolve with strength, and raised $10M+ in support funds.

Corporate Presentation Decks

Developed written and visual designs of corporate presentation pitch decks fro diverse clientele.

RESULT | Acquisition of multimillion dollar contracts and partnerships.

Luxury Travel Brand Lift & Renovation

Andrew Harper’s magazine makeover (NatGeo-like aesthetic, bold content) and elevated partner ads delighted travelers and drove measurable results: increased purchases, higher resort ad placements, and a surge in subscribers.

RESULT | Andrew Harper’s lift catapulted its brand value. Inspirational designs and clear brand messaging impressed and increased its advertising partnership and AH travel membership.

Video Production & Editing

Produce branded short and longform storytelling videos and TVCs from concept to broadcast or posting, including concepting, scriptwriting, storyboarding, production coordinating, directing, art direction, editing and post-production.

RESULT | Videos that tell the brand message and engage audiences in storytelling narratives that inspire and awe, educate and inform, engage and CTA, and recruit following.

Corporate & Nonprofit Websites

Create or revamp corporate and nonprofit websites to reflect customer-centric experience and brand alignment.

RESULT | Websites that take audiences on a brand journey and earn trust and loyalty to the brand and it’s products.