Project
Points of Light Events

Role(s)
Art Director, Designer

Challenge
POL needed creative services for all of its monthly and annual events, including thematic event branding, print and digital marketing assets, and event materials.

Solution
We created look and feel creative concepts for each event branding for executive selection and applied brand elements to every event asset and touchpoint.

Project Components

• Event Brand  Strategy & Concepts
• Event Identities or Key Art
• Event Print Assets (Invitations, Programs, Badges, Tent Cards, Banners, Pop-Ups, Tickets, etc.)
• Event Digital Assets (Website, Social Media, Banners, Posts)

Result

• Increased overall events marketing impact by 50%.
• Increased overall events engagement by 35%.
• Increased overall events attendance by 20%.