Project
Ambion RNA Diagnostics  Ad Launch

Role(s)
Marketing Communications Manager, Creative Director, Art Director, Designer, Production Manager

Challenge
Ambion needed strong marketing presence to launch a new sub-brand in RNA diagnostics.

Solution
We launched the sub-brand with The Art of RNA ad campaign positioning Ambion RNA Diagnostics as one of the wonders of the world, one of the greatest creative endeavors.

Project Components

• The Art of RNA Ad Series Concept
• Print & Digital Ads
• Product Flyers
• Product Catalog

Result

• Brought significant brand value and positioning to this new sub-brand.