Project
Bizzell Social Engagement Strategy

Role(s)
Art Director, Creative Director, Creative Manager, Copywriter, Designer

Challenge
Bizzell needed consistency and impact in it’s social engagement approach to expand audience reach to various sectors to brand Bizzell as an expert in health, workforce, business management and global development.

Solution
We created templated look and feel for social media and included comprehensive guidelines in Bizzell’s brand guidelines. We ensured social media posts had impactful and purposeful strategy and goals such as driving traffic to the website and calls to action.

Project Components

• Social Media & PR Outreach Strategy
• Branded Digital Assets for each of Bizzell’s business sectors
• Comprehensive Social Media Guidelines added to Brand Guidelines

Result

• Increased social engagement by 30%.
• Increased website traffic by 20%