Project
Inspire Women Brand Development

Role(s)
Creative Director, Art Director, Designer, Strategist

Challenge
Inspire Women needed to clarify and strengthen their brand identity to empower the organization to deploy effective marketing and fundraising. The brand needed to evolve over time to meet changes in nonprofit culture.

Solution
We created a brand identity  look and feel that expressed the organization’s vision and mission and updated it as the industry and culture evolved. We documented brand guidelines and applied it throughout IW’s marketing initiatives with integrated messaging and inspirational visual communications.

Project Components

• Logo design and evolution
• Event and Campaign Logos and Key Art
• Brand Guidelines
• Branded Creative Assets

Result

• Improved the organization’s brand identity internally and externally so that brand advocates expressed consistent messaging.
• Maintained transparency and brand value.
• Increased donor prospects by 50% annually.
• Increased student engagement by 35% annually.
• Increased event attendance incrementally annually.