Project
Poverty Encounter Brand

Role(s)
Creative Director, Art Director, Designer

Challenge
Children’s Hunger Fund was launching their Poverty Encounter experiential museum and needed a sub-brand identity that tied it to the parent brand but stood on its own. They needed a logo identity and design applications throughout the interior, exterior, collateral, merchandise, and assets for marketing touchpoints.

Solution
We designed a logo and brand identity that had meaning, purpose and story. The PE logo depicts a maze with the hope of overcoming the cycle of poverty. We created brand guidelines and applications for all launch requirements.

Project Components

• Brand Logo and Identity system strategy and design
• Ticket Design
• Print & Digital Assets
• Collateral
• Mechandise
• Website Landing Pages
• Interior Design
• Gift Shop Design
• Exterior Entrance Design
• Signage Design

Result

• Successfully launched the museum brand within the community.
• Increased individual attendance by 35%.
• Increased group attendance by 50%