Project
Hui Mulama Success Academy Brand Conepts & Uniforms Presentation

Role(s)
Creative Director, Art Director, Designer

Challenge
Hui Mulama Learning Center wanted to rebrand their school to empower their special education students as exceptional students rather than remedial students. They wanted the brand to express pride in the local Hawaiian culture.

Solution
We presented a more empowering name change to Hui Mulama Success Academy and several brand concepts for vision and mission statement, vision tagline and uniforms. The logo centered around the Hawaiian traditional Taro root. The presentation included the “what’ and “why” reasoning behind each approach.

Project Components

• Brand Concept Presentation
• Name Change resoning
• Logo Concepts
• Uniform Choices (T-shirts)

Result

• The concepts were presented to the client who presented to the Board.