Project
Andrew Harper Brand and Collateral

Role(s)
Art Director, Designer

Challenge
The client wanted to elevate the representation of it’s luxury travel and resort marketing and review product across all touchpoints.
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Solution
We polished the logo and brand guidelines to be more clean and consistent. We elevated the look and feel of all collateral material with large inspirational imagery of destinations, impactful copywriting, and purposeful distribution. We also tightened the production workflow to include milestone proofing and approvals to ensure quality control.

Project Components

• Andrew Harper Magazine (quarterly) – improved graphic layout and editorial.
• Andrew Harper Directory (annual) – improved layout and editorial process.
• Partner collateral assets (flyers and ads).
• Improved website brand elements.

Result

• Increased membership by 50%.
• Increased advertisers by 25%.