Project
Cove: Beverage Brand and Packaging

Role(s)
Creative Director, Art Director, Designer

Challenge
Cove needed a brand look and feel for it’s new carbonated CBD beverage launch that appealed to the female calorie conscious demographic.

Solution
We developed an outstanding, feminine yet energizing brand look and packaging design for Cove, a new CBD-infused carbonated beverage line, targeting women aged 18–55. The tall, slender can and bubbly motif in soft pastel palette across three flavors ensures strong shelf presence.

Project Components

• Designed mockups of 3 variations of 3 concepts for 3 flavors

Result

• Cove launched and positioned its new beverage brand into the niche market.