Project
Toyota: Tundra Big Rig Campaign

Role(s)
Art Director, Designer

Challenge
GSM agency wanted a direct marketing campaign to compete with Ford and Ram trucks, repositioning Tundra as the more affordable and sustainable workhorse.

Solution
We positioned the Toyota Tundra Big Rig as the “Hardest Working and Longest Lasting” truck. The concept, backed by incentives across direct/digital channels. 

Project Components
• Direct Mailer with sales and service incentives (backed by national TVCs)

Result

• Significant surge in interest and sales as an affordable, sustainable alternative.